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Let's talk economics
Every year more than 140 millions of bottles of
Cognac are sold worldwide for a value of about 2 billions Euros.
During the eighties, 25.000 people used to earn a living out of
this activity; today no more than 15.000 are involved, directly
or not in Cognac production.
Hennessy, Remy-Martin, Martell, Courvoisier and
Camus are the most popular brands. These companies share more than
90% of the world sales of Cognac. These merchants came mostly from
United Kingdom. They make the Cognac well-known around the world
since the 18e century. But today, they are no more family-runned
business. These brands are owned by big groups, powerfull spirits
traders of any kind.
Today, they are very few small merchants or wine-producers
who succeed to stay in the competition. 10.000 brands of Champagne
exist in Reims but no more than 900 compete in Cognac.There is no
other wine or spirits production concentrated such as Cognac..
25 000 wine producers existed in the early eighties.
Today, no more than 5000 still produce their wine, distill and age
their eaux-de-vie, the raw material needed to blend a great Cognac.
Weary of selling their eaux-de-vie at a giveaway price, some of
the bouilleur de cru have decided to sell their own brand. They
don't carry much weight : less than 0,5% of the world sales of Cognac.
However, it's true enough that these fierce craftsmen
are the best champions of tradition and defenders of an exceptionnal
know-how transmitted through generations. Pierre de Segonzac is
a figure beyond this passionate world of Grande Champagne producers.
Among them, you can find the oldest, finest and very rare Cognac
made by their fathers, grandfathers, great-grandfathers and so on.
The most expensive and most prestigious alcohol
Cognac represents only 1 % of the alcohols drinked
in the world. It's also the most expensive of all : made out of
grapes, protected by an AOC (Guaranty of Origin), distilled twice
and aged for years, the cost price of a Cognac is five times the
whisky, ten times the rhum, and twenty times the vodka.
Cognac is only from Cognac.
To learn more : www.bnic.fr
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